The CENTURY 21 System Launches Innovative Tool

Have you recently listed your home for sale, or do you plan to do so soon? If so, then you probably understand the importance of marketing your property on the Internet. After all, a recent National Association of Realtors survey of home buyers and sellers found that about 90 percent of home buyers use the Internet to search for a
new home.

CENTURY 21 home listings typically appear on over 500 websites, which provide extensive exposure for our listings. With so many websites, however, it can be overwhelming to monitor the effectiveness of online marketing efforts. That’s why the CENTURY 21 System has introduced an exciting new tool that will make it easier for CENTURY 21 Agents to monitor the online activity of their listings—and to keep sellers up to date on who’s looking at their homes online as well as any leads resulting from those views.

Called “The Golden Ruler,” this reporting tool also helps Agents keep better track of online listings and their marketing efforts. That means that sellers will have more extensive information, in real time, as to how their online listing is performing.

The Golden Ruler is an innovative way that CENTURY 21 supports the online marketing efforts of our sellers and Agents.

The Golden Ruler will not only keep sellers up to date on which websites their homes are listed on, but it will also indicate the number of page views, visits and leads.It provides information about the geographic area that leads are coming from and how similar properties are performing within the CENTURY 21 network of websites as well.

Interested in learning more about The Golden Ruler and other tools we use to market our listings? Give our CENTURY 21 Adams & Barnes offices a call today at 626.358.1858 - Monrovia or 626.963.7621 - Glendora.